If advertisers could turn the Moon into a giant Pepsi logo, they would definitely do it.
Imagine a Pepsi-sponsored replacement of the Kardashev scale: how big is the biggest Pepsi logo? Size of a person / building / city /continent / planet / galaxy / universe. Has consumerism truly run its course until a Pepsi logo has been carved into the CMBR?
A small prototype was already built in Las Vegas, they can even change the "logos" on it :)
Until we have enough space debris that we make leaving our planet impossible. A sort of Great Space Garbage Patch, if you will.
Red Dwarf called the next step: "Coke Adds Life" written in supernovae.
Will you stop giving them ideas please?
Sorry, but that idea has been kicking around SF since at least the 1950's.