Now, the funny thing about this is that I can understand Larry Page thinking that he is dying of thirst from lack of penetration into the social media world. But Zuck? The smart thing would have been to let Google have it. It's 14 guys. And an app. Puhleeaz.
What this tells you is that Zuck doesn't really know what's going on and that Google can exploit this. Google has a lot more cash than Facebook, and if Google keeps playing this game, Facebook is going to be distracted as hell. And broke before too long.
Part of the problem is that Facebook is facing an employee revolt. They've been clamoring for their IPO exit for a looooong time, and they've had to put up with Zuck and his crew.
Part of the problem is that Facebook is pissing users off, especially with this new timeline nonsense. People want nothing to do with Facebook, but all of their contacts are on Facebook, and its the perfect medium for building a personal brand and connecting with friends.
Facebook is the Yahoo of social media. But it's 1999, the bubble is growing like crazy (it will pop soon) and nobody, absolutely nobody, has heard of the little company that was founded last year that will eventually come to dominate the social media world.