Aren't earthquakes super common in Iceland? Or am I wrong on that?
Now it seems there will be an eruption on the same fissure again, but a) there are many more earthquakes than before, b) the detected movement of magma is far larger, and c) it could erupt anywhere on a 15km fissure line, but right now it seems to do so right in the middle of the nearby town. So it looks like this time it will be a disaster.
There is also a geothermal power plant that heats the whole peninsula nearby, as well as tourist attraction the Blue Lagoon, that are both at risk.