Customers “winning” is short term thinking because the precedent set is that the product supply is controlled after they sell it, not before. Presale is not post sale control.
The best we can hope for is that the company doesn’t abuse the situation, but the point is when you sell something and someone has paid you in full you shouldn’t be able to dictate whether someone can exercise ownership rights on what they paid for fair-and-square.
There is a LOT of movement towards this kind of thinking because it creates protections for company profits and allows companies to manipulate the sale and repair ecosystems for their own benefit. That’s… not good.
And then tendency is to look for rent in that controlling contract, by extracting recurring payments in subscription form as well. So now the car company controls the price of what it sells, who can buy and sell it, what you can do with the product you paid for and even what features you paid for can transfer to third parties when you sell it. That’s a broad overreach and approaches a situation where you are licensing the car rather than purchasing it and in my opinion should be deeply resisted.