Let's say it's a subject matter expert (maybe another undiscovered Dr. Huberman) with lack of video production skills to some very custom content that is unique with a subject matter expert.
Being able to explain things very well to create beginners in that case would be greatly benefitted by generative video.
On the other hand, if there is a lack of quality content, and a lack of video editing skills, and it's about ad revenue passively being generated, the new seo optimization... and that kind of fluff can probably be filtered out.