Years ago, I heard that JP Morgan had +20k access databases on their network. The data analysts that make up companies far and wide one day discovered that they hate what they’re doing every day. They investigate the “record macro” button. Some might even find it nifty. They use it again and again. Some may even try to get smart and investigate and get curious of the code that it spat out. Some might even go further and attempt to learn enough to change some things around.
A handful might just learn data structures and algorithms to build out a auth / permission system that mimics Django. Might rebuild the UserForm UI from scratch. Implement markdown, sax parsing, custom scroll bar, logging, games.
The answer is because a data analyst probably got bored of what they’re doing every day.