Valve are truly visionary in their AI ban and charging a fee. Imagine the steaming brown tsunami of this sub-average shovelware hitting Steam?
Even just simple things like pricing the Steam Deck. They are damn good at that, where the baseline is doable and each incremental improvement is worth the amount of money. Before I realize it, I've talked myself into the top of the line even though I initially went there to buy the entry-level version :-D (and I have no regrets btw)