Why management thought that consumers considering a Nokia smartphone (perhaps generously?) over a bevy of competitors would pull the trigger instead of waiting until a Windows8 phone is ready.
They abandoned their suppliers, retailers and customers without any meaningful avenue for transition/upgrade.
What did they possibly expect from that disastrously stupid announcement Feb '11?
http://www.reuters.com/article/2012/04/10/net-us-android-app...
Just because Andriod has gained a huge market share in China does not imply Nokia would have sold a lot of phones if they have gone with Andriod.
Many people would have lept at a Nokia smartphone running Android, given the consumer goodwill they've built up over the years. Few seem willing to do so for Nokias running WP7. Android was a proven platform with wide adoption when they announced their support for WP7; their decision to hitch their wagon to MS can only be seen as a grave mistake.
Maybe things will turn around, but it doesn't look likely at this point.
Instead of having a good chunk of that massive growth to 70%, they chose WP7 which lost them marketshare, and still have to split any money made with the carrier AND MS.
I don't see how this is currently a win for them atall.
2. It's cheap. In fact you can buy a Lumia for free, since it's $200 - $100 promo - $100 rebate for a data glitch. http://arstechnica.com/gadgets/news/2012/04/nokia-to-give-lu...
3. Maybe people are buying now because they actually bought into all the marketing hype. I mean Nokia rented Times Square, so someone probably found that compelling.