The article doesn't point out anything that hasn't been tried. You're telling me that bookmark links is going to solve it?!
Maybe we can pay money for discovery instead of paying with our eyeballs, but do people even want the small web enough for it to work? I do, but I highly doubt enough other people do. And even if a high enough threshhold of people want it to work, what's going to stop the SEO/gaming arms race that happened before?
To me, it looks like the same problems of social media and eventual enshittification. I think despite the best intentions we had, this is the reality of the web (or maybe the reality of humans, or maybe the reality of capitalism).