Last year I bought a used truck sight unseen from a dealer on the other end of the continent. They handled all the shipping hassle competently, working with the shipper, bank, title stuff in both states and everything else. They were 100% forthright on everything about the vehicle, including live video inspection, proof of maintenance, etc. I got exactly what I expected.
That was nice, but the main assurance is that I know who sold me the car and there will be no passing of the buck on warranty service or anything else. Amazon has no place in the transaction - even if they offered some or other thing, I don't trust them trying to weasel into the deal. I'd probably wind up with an expensive Armor All subscription I need to cancel.
My sense is that salespeople are primed by people who haven't done any research on what they want and doing all that on the spot at the dealership. They're also not exactly sure what they want and are susceptible to be convinced one way or the other. Even when they like a car, most people tend to be not sure and want to try another car or dealership. Hence the usual deal with pricing it higher, offering free accessories, offering a discount and all that jazz.