They also need to nail the user experience of buying a Land Rover and receiving a LAND RONER. Having an extra middleman to the transaction in addition to the dealerships is a valuable first step though!
You picked the one auto brand where you might actually be better off with an Amazon counterfeit.
Hyundai is a top tier automaker. In the last decade they leapfrogged America manufacturers in build quality and are basically on par with Japanese manufacturers for quality. They caught a bad rap recently for the cheapness of their low end models and missing anti theft features but they were offering much more bang for your buck at the low end which is why they were popular
Well, except for the Theta II engines...though you could say they (generally) honored their warranty if you want to look at the bright side.