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It's not a kind of experience I want to be consciously aware of. However, I find the notches too limiting - I can fit 3x as much clothes on a rod.

I think the idea is in a large part aimed at van-lifers, so a notched rod could be quite beneficial

There are too few of them to justify the production run costs.

And yet, the Kickstarter has achieved triple their goal already.

Many people back kickstarters to back the person, not the product, and Simone is well known and nice enough that I think that enough people would do that regardless of whether or not they needed these hangers.

There is no reason to believe this.

There's practically zero hanging clothes storage in a typical van build. Shelves and drawers use the space much more efficiently.

yeah...exactly

It's for your own clothes if you are space limited, if you can store full hangers then you just wouldn't use these.