The moment people realize that this tool allows you to enhance the volume and quality of your work output with little effort, whether it is authentic or not, it's use will catch on like wildfire.
Arguably it already has with students and knowledge workers, even outside tech centers. Schools and universities everywhere are suddenly contending with how to evaluate students in light of the availability of LLMs.
Why is it catching on? In the best light because it actually is a tremendous productivity accelerator. In the worst light, because we live in a world that incentivizes "fake it til you make it".