I get that you can monitor phase shift in a signal, if you have knowledge of what the reference is.
If I expect a 1kHz sine wave, and you transmit a signal that sounds imperceptibly no different than a pure 1khz sine wave (to a human ear), you could be encoding data in a signal that actually varies over time between 998hz and 1002 hz which could be extracted with DSP.
But, how would I extract a phase shift from an arbitrary novel music, for example [0], where I don't know what the expected reference is?