Lessons in Product Naming from Lexicon Experts

Two quick thoughts:

1) The great names mentioned are a result of survivor bias. Of course they sound great now.

2) "Positioning" by Ries & Trout, a (mostly) ageless marketing classic, delves into product naming. It's a quick and easy read. Highly recommended.

Here's a sampler of sorts:

https://www.linkedin.com/pulse/some-best-book-bits-positioni...

Those two points aside, yes the nane matters. But so does the product, and per "Positioning" so does the positioning. A great name isn't going to save a shite product.