Hypermedia APIs should be rate limited as well, because otherwise people will just go and screen scrape (like many HN apps do, because HN doesn't offer an API). All a "data" API does is make the scraper's job easier.
> Data APIs typically use some sort of token-based authentication / Hypermedia APIs typically use some sort of session-cookie based authentication
So what. Any web framework worth its salt can support multiple authentication / credential mechanisms - the only "benefit" I can see from limiting cookie authentication is to make life for bad actors with cookie-stealer malware harder (like GitLab does, IIRC).