Remember when we had a recording industry, back before cassette tapes destroyed it? None of the artists were able to make money, and now no one makes music anymore.
Certainly not true. Is this sarcasm?
IIRC, the "play" was actually never performed (part of the concept was doing PR, interviews etc about a project that's never going to happen -- you can generate quite a bit of public fluff fairly quickly in a small society like Estonia). The book was real, though.