'Several people' could be the next Apple CEO, reveals Tim Cook

appleinsider.com

8 pointsbookofjoe3 comments

It is a management tactic. Don't list out a successor because that gives them leverage.

Saying there are several in the running makes all exec/senior management think they have a chance and be gunning as hard as possible for the possibility.

If you want an easy way of increasing the risk folks are willing to take with little downside to the company at this point that is exactly the strategy one would implore.

The estate agent special. "They sellers have several options, maybe if you, you know, sweeten the deal you still have a chance?"

No, they just want to pick one.. Boring as ever apple management.

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