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I don't know what the percentage is, but it's enough to support purpose-specific offroad parks, businesses that specialize in building/repairing/improving off road trucks & SUVs, ATV and UTV dealerships, and so on.

I'd guess it's somewhere between "really big" and "very, very small." And also very regional.

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I know a couple folks, including family, who have spent tons of money modifying their vehicles for off-roading. Lifted, added light bars, full size spare taking up the whole bed, the works.

I'm sure someone somewhere actually uses it, but they don't.

You mean you know multiple people who spent all that money and don't ever take the thing off-road? Do they plan to at some point or was it always intended to be strictly for show?

Not surprising. Many people do that just for show. OTOH, many people, including my former self, spend buttloads of money on the vehicle in ways that aren't even visible and take it offroad, finding all the weak spots, ripping them out, spending even more money on tougher stuff... and the circle of life continues.

For show.

Brother in law often complains he can't carry anything in his truck because of the giant tire in the back.

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