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You are required to a buy a full year membership when purchasing.

And then if you don't have it basic features like scheduling temperatures aren't available.

The mattress will not allow you to sleep unless your subscription is active

"But, you see, what we're really trying to do here is redefine the mattress industry, from providing a passive product into more of a compelling interactive sleep experience..."

(/s? I hope?)

Providing a sense of pride and accomplishment

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