There's been a steady stream of garbage "features" from Plex for a while and this is just the latest. Maybe the lifetime Plex Pass was a mistake but I bought it years ago and haven't wanted or used a single feature they've released since. A lot of folks using my server weren't stoked to get the email. I keep an eye on alternatives for when they finally push it too far. I'll bet that's going to be something like pinning one of these freebie streaming services to the top of my home screen and not letting me get rid of it. Or probably just some forced advertising somewhere.