I've heard similar things said about airlines, but I'm not convinced; this relegates every company selling something they'll exchange their products for a "bank" rather than what they obviously are - supermarkets, department stores, airlines, coffee shops, petrol stations. Apple, Amazon, Netflix, Spotify, Steam? Banks. Chipotle? Bank.

Even if it technically conforms to a broad sense of the word, what's the point?

I go to Starbucks to buy coffee. So it's a coffee shop.