Very amusing :-) I imagine it was designed to and will go viral. Having no insight in to the french election, he seems like a bit of an outsider, though?
In general, it's interesting to see campaigns across the globe shifting to a more digital campaign strategy. The latest Economist issue had a note on how the Obama Campaign has spent $12m on digital, compared to $3m on TV and radio ads (http://www.economist.com/node/21552590)