Allows you to vary the steering ratio dynamically (how many "turns" lock to lock). Means a lot less arm twiddling during lower speed maneuvers, and can gradually increase the ratio as speed increases. Traditional mechanically linked steering racks (electric or hydraulic) don't do this and are the same number of turns lock to lock regardless of speed - they can only dynamically vary the amount of power assist, not the ratio. It's been something car manufacturers have wanted to do for a while.
Another benefit in theory is packaging - you can free up more space for cabin, front trunk or motors etc when you don't have to route a physical steering column.