FWIW PDF is actually great for distribution. It allows you to invisibly embed all the raw data used to generate the document that the end user is seeing, in whatever format you want. So if you are generating your PDFs by using PrinceXML to render HTML, you can embed the raw JSON used to generate all of the text, graphs, charts, etc. Now most people don't actually do this of course, but that isn't the fault of the spec.