It looks interesting. But how do you change wheels? From the video there's no obvious way, and I'll assume the wheels must be very expensive - if all we see in the video is built in.
Where I live I change wheels twice a year, for winter and summer (vastly different tires, and there's no way around that). So, to start with, I have to buy 8 wheels (9 actually, as my car has a spare wheel too, and that's also necessary here). That will cost a lot, it seems, and then - can I even change wheels?