It's akin to saying that apartment renters care immensely about their landlords to the point of going out of their way to keep paying them rent. Its a total and complete fiction.
It's akin to saying that apartment renters care immensely about their landlords to the point of going out of their way to keep paying them rent. Its a total and complete fiction.
Execs will look at the numbers. Renting is very expensive and eats up a large chunk revenue. So if you are going to keep paying rent and maintaining an office, you better have a good explanation for investors other than "Our landlord will be upset".
I'm sure plenty of CEOs are falling over themselves to mislead the board on rental costs so that they can protect their 2% portfolio stake in some random commercial REIT. Totally logical here.... /s
I don't think you have the right framing. Investors diversify, and so the set of investors and board members in your company that are invested in commercial real estate is non-zero, and arguably non-negligible.
The set of investors and board members that have some stake in work from home is considerably smaller, possibly zero. This is a clear bias that acts as a non-negligible incentive on CEOs to push a return to office. Everyone in this scenario is working in their own self-interest.
Obviously it is the producers of the good who have the ad spend money for submarine PR, just as it is everywhere else.
you spend $2B on a brand new office campus. you work directly with the architects and talk about how this new campus will create a great place for your employees to work. and then you have the humility and wisdom to throw all that away? even though everybody at the company knows that this is the big project you spent billions of dollars on?
the money that companies spend on their offices is a commitment that an executive makes. keeping their commitments and persuading other people to buy in to those commitments is one of the biggest parts of the job if you're an executive.
another very big piece is making sure that the assets on your balance sheet don't turn into liabilities.
This take is so common and so bizarre to me.
so take the time to think it through and understand it. commercial leases are 10-year leases. when an executive makes a 10-year commitment, they have spent energy to convince others to make the same commitment, and they are committed to spending more energy on it as well.
Guys. Please. There are many reasons why a company would want to RTO. Being in cahoots with the real estate industry is not it.
And when that impact hits, it will affect every business.
Those executives and many others know that. They're standing on the beach with the water out, knowing what's coming but helpless to stop it. But they're trying. Of course they're trying.