The problem is, not everyone can get the latest and greatest card a couple of years for their desktop system for their workstations.
For AI work, their cards are great, yes. Also for accelerated science. We have quite a few of their cards at the bottom floor, churning out number non-stop.
However, desktop experience with their cards are constantly degrading after Tesla got up to speed. VSync can't be enabled without losing 25% performance hit. DPMS support was broken for 1.5 years on DisplayPort. Then, DisplayPort started to lose link when you turn off your monitor for whatever reason.
These things add-up, and when your card is deprecated you can't move to open drivers even if said drivers have lower performance, it breaks the camel's back.
If you're on the happy path (hardware + software wise), NVIDIA is great, and if you don't, you're too poor for NVIDIA and they can't be bothered.
So no, I'll not be buying NVIDIA card for my desktop use.