If we had an alternative, this would be the time for an organized push to get people on it. But Mozilla has either become complacent or been quietly bought out behind the scenes and Firefox isn't really competitive anymore.
Sure, you can still use Firefox. I do, begrudgingly. But it's not good enough to convince people to switch. It hasn't been for a very long time which is why we're in this mess in the first place.
I expect nothing will change and everyone will suffer for it.
Maybe people will get offline more. The internet as a whole is becoming exponentially shittier as time goes on. How much longer before it's completely intolerable?