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Did they actually take the money /pay and deactivate or is this all hypothetical? Because I don’t believe this for a second.

I think the general idea is a lot of people feel pressured to be on social media when they wouldn't otherwise be on social media if no one else was

The exact dollar amounts don't matter. As long as the ratio between amounts is the same, the authors' point still stands.

I don't think your comment is true unless you also include a linearity assumption that almost certainly doesn't hold, see e.g. prospect theory.