Maybe if your business model includes putting things in an inconvenient format that could best be replaced by a bulleted list, you should rethink your business model.
I wish we'd go the other way, where free text content is complemented by paid-for audio or video commentary. But it has to be a very dull video for a bullet list to be a good replacement (and a bad bullet list to be able to capture what a good video production can convey).
There is a simple test to make here: is the complimentary recipe released to the viewer, so that they can read it conveniently and at their own pace? If the recipe is truly a complement to otherwise great cooking video, then releasing it is a no-brainer. If it's withheld, then one has to wonder why, and what the video publisher is afraid of.