I think the ship has sailed on this one, not sure how Google can be denial of the more intuitive search trend that is available today.

Google should just bite the bullet and do ChatGPT styled search by intuitively asking questions with RAG capability.

The thing is can they provide this service for free without the subscription fee unlike ChatGPT? Perhaps they could and should, and the cost will be much lower than buying OpenAI. Imagine GoogleGPT with backends of Google Search (not Bing), with Google Scholar, Google Books, Google Patent, Gmail, etc.