But it was and still is a nothingburger and this will be the same because it doesn't enable anything except "better search." We've had comparable abilities for a decade now. Yes LLMs are better but semantic search and NLP have been around a while and the world didn't end.
All the examples of what an LLM could do are just querying tracking databases. Uncovering organizational structure is just a social graph, correlating purchases is just querying purchase databases, listing license plates is just querying the camera systems. You don't need an LLM for any of this.