"The company desperately needed the Macintosh to be a hit. Instead, after an initial flurry of interest, sales of the new computer came in far below expectations. The Macintosh was underpowered, and the lack of software for it kept business customers away. In April 1985, Sculley convinced the Apple board to strip Jobs of his management duties. Sculley put out a statement that Jobs would continue to be a “creator of powerful ideas and the champion of Apple’s spirit,” but in reality Jobs suddenly found himself in a no-man’s land at the company he’d created. He was kicked out of his office and moved to a small building across the street, *which he nicknamed Siberia*. For a couple of months he dragged himself into the office to take the occasional phone call, but with depression setting in, he eventually stopped visiting the Apple campus altogether.
That September, Jobs officially cut his ties to Apple and announced plans to start a new company, NeXT, taking with him a handful of Apple engineers. "
Last year the European Parliament passed a resolution saying it "strongly regrets Serbia’s non-alignment with EU sanctions against Russia, which damages its EU accession process." There's also the problem regarding their relationship with Kosovo.
Also, only 34-43% of Serbians want to join according to polls. Compared to Albania's 97% and Montenegro's 79%.
I think Albania, Montenegro, North Macedonia and even Ukraine are more likely to join the EU next.
Serbia, on the other hand, does largely share "European Values", more and more so every year.
Its political alignments can change very quickly. But the cultural trajectory is clear.
[0] https://intellinews.com/interview-media-expert-says-no-limit...
Edit: read reply for more context
Also from https://apnews.com/article/wozniak-apple-serbia-passport-ele...:
“The convivial Wozniak, who teamed up with the late Steve Jobs to found Apple in 1976, arrived in Serbia ahead of Dec. 17 parliamentary and local elections, in an apparent boost for President Aleksandar Vučić and his populist right-wing governing party.
Wozniak said he feels “so lucky” to be in Serbia and that he and his wife Janet, who is also getting a passport, will from now on “promote” Serbia. He said he will become a Serb living in the U.S.
Vučić said at a joint news conference in Belgrade that “it is an honor” for Serbia to deliver the passports to Wozniak and his wife.”