IBM, D-Wave, and others have press releases about consulting and R&D partnerships. For example, Volkswagen: https://www.vw.com/en/newsroom/future-of-mobility/quantum-co...
TBH it doesn't seem practical - I don't know if this was to boost VW's image or to retain researchers and management (consider how much Facebook gave David Marcus to think about Libra for a couple years). But if you're the quantum hardware provider / SaaS then you'll take the call.