The home page gives no description of the products purpose.
Clicking on About and reading more makes it clearer.
What percentage of people just close the home page?
I did, came back to read comments to see if anyone else decided to crack the case.
Kinda looks like it's the original launch version of Instagram but sharing only with friends (approved followers) instead of publicly. Combined with that app from like 13 years ago where you could have your photos printed into postcards and sent to people... dang what was that called? That's a throwback.
> a friends-only photo journal for moments big and small.