What was happening in SK was that the hardware of the device started mattering more to consumers than the content on it. They tried to duplicate this in the US with Helio and failed. Unlike in SK, the bandwidth doesn't' make up for the crappy device, since our cell network is so far behind.

South Korea made content owners supper optimistic about things like "Comes with Music" (from Nokia) and the "dead-before-launching" Beyond Oblivion. Lock in via cell hardware was their last hope.