You're allowed to admire the technical implementation while denouncing the business model at the same time.
But also, it seems to me that compassion is an involuntary reaction.
Compassion is very much a quality that can be developed and nurtured.
I'd agree that both capacity and scope of triggers can be altered, but it seems to me that that's a process that takes some time and effort. Distinct from choosing in the moment "I am going to feel a certain way about this, right now".