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The EU doing a basic advertising campaign is somehow equivalent to mega corporation manipulating people’s behavior (to their own benefits) by controlling their content feed? Your comparison dilutes terms so much that the whole issue of algorithmic content feeds is lost.

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Content feed: text and images you see when you look at your computer/phone

Outdoor billboards: text and images you see when you go outside and look around

I don't see what is dilutive about this comparison, seems about equal to me (except outdoor advertising is worse because you can't avoid it by not visiting certain websites). My broader point, I guess, is that the intended interpretation of the word "manipulation" seems to be restricted to "manipulation we disagree with".

While billboards are annoying, a) everyone sees the same, they aren't tailored, b) they aren't as ubiquitous, most people don't spend as much time looking at billboards as they do at various feeds and c) they are only show 1 advert, I would say an equivalent to a feed would be every billboard in a part of a city showing an advert that sells the same thing in a slightly different way.

Most advertising is manipulation.

*all

If advertising did not change behavior, it wouldn’t be a thing.

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