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I dunno man. I work for a fintech that does tons of volume and we release safely multiple times a day. We’re working towards releasing on every commit for true continuous delivery. Once you’ve worked that way you’ll never want to do it any other way.

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The only way to continuously ship in many B2B or enterprise environments is with copious feature flags. You can’t just change shit out from under you multimillion dollar clients — that’s part of the deal. So you flag it all out. Then changing the flag is itself a deploy by another name, and you are damn sure you don’t do it on Friday.

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