No, I’m saying it’s irrelevant what businesses are sending you. And since SMS is fundamentally limited to 160 ASCII characters, I doubt the majority cares. Getting hung up on a default SMS client feels like a waste of energy. I get that, as a convenience, you’d want one location for all your messaging needs. For an alternative view, I like the separation that multiple apps provide. I’m not against iMessage being on other platforms either. What I am against is the pitchforks and bullshit reasoning around why this is anti-consumer/trust. The whole polemic is just bullshit.

Edit: in fact I'm annoyed at myself for adding to the pointlessness of what amounts to petty nerd-rage. I apologise to everyone...