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> Obviously nothing is forcing Google to deal with this in any way

Really? I mean, they're getting paid by a scammer who uses provably fake and deceptive content to prey on its victims; they have been alerted to the situation, they claim they reviewed it, and that they think it's fine. What could go wrong?

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Yeah. This is why I doubt it's a good strategy for Google in the long term. Sooner or later, someone will be finally pissed off enough to go after this practice (either a government or another big US company).

That said, there seems to be no legal way for a big Czech company to go neither against Google or the scammers, otherwise this would have been already resolved. CEZ (one of the companies being impersonated by the scammers here) made a press release about this almost 2 years ago (references are in Czech):

https://www.cez.cz/cs/pro-media/tiskove-zpravy/klamave-rekla... https://www.cez.cz/cs/podvodna-reklama

Thanks. I still don't understand how is it possible that suing youtube doesn't work after having reported the ads and having been told that they're fine. You basically have a written statement from the company that incriminates them.

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