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Install uBlock Origin on Firefox for him. Educate him not to click ads. Ever. If you emphasize long enough that clicking an ad can lose him his bank account and entire identity, it can sink in. I've spent years on this with my parents. "Yes, Dad, YouTube is out to get you, because they want money from advertisers, and they are happily selling your safety to advertisers."

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I'm in my early 60's, I guess when I was young I'd have called me elderly. I however, have been a technologist since I was around 9 years old, got it from my Dad. I'd say most my age even if not into technology aren't averse to it or unaware of it. But, there are definitely some elderly who really don't get technology at all and there are some in their 20's who are the same way. Those individuals need to be protected. The onus should be on the corporation more than the individual; not solely on the individual.

No, the onus should be on the law, because corporations will do nothing "for th greater good" if they're not forced to do so. The onus is on the individual to help other individuals around them that need it, and on the individual to petition their law makers to do what needs to be done.

Putting the onus on the corporations is the one thing that's guaranteed, with a long and storied proven track record, of not working.

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