Getting Started Reverse Engineering the Diablo 3 Auction House
larrystechblog.tumblr.com
larrystechblog.tumblr.com
If you go all the way to simulate mouse clicks, why not OCR the prices off the screen? I guess that's somewhat simpler (I used to do it for a poker bot, there's a few open source screen scraping tools available). Maybe there's more information available in memory than is shown to the user, of course.
What could make it more tricky is if alpha transparency is used for both the foreground and background. Still, the complexity isn't anywhere near "real life" OCR.