If public funds pay for it, you personally (assuming you pay taxes) are also paying for the program, but this time with real dollars instead of attention.
> money is fungible
What?
> money is fungible
What?
Money being fungible means that one dollar is as good as another. It all goes in a big pile for the budget. In other words, you don't have to match up your revenue sources with your costs (like bikes with advertising), though this is frequently used for the purpose of trying to justify one thing or another.