I'm sorry, but I have to question where this heartfelt story about looking out for your wife is in any way real?
The website certainly doesn't look like a side project, it has a fully fledged system for merchants to advertise on Agora for a fee, an affiliate system offering $50 commissions to onboard merchants and the ToS and Privacy policy link to a website with the following mission statement:
> We buy, build, and invest in software companies with recurring revenue and product-led growth.