You mean like Google devs who kill projects faster than they roll them out
I think a new thing is needed at least for smaller teams. Something like adaptive goals. Roadmap a year, vaguely and plan the next 6 weeks. Measure stuff where it makes sense but not everything needs a measure (or things that don’t might be 0 or 1). Plan based on velocity that takes into account that you wont have planned everything.
Measures are useful but also bullshit. There is no correlation between the measure and business success without intelligence. Even revenue is not a measure of success (I could sell half price bitcoins and have a lot of revenue!)
[0] https://dora.dev
I think this is an almost universal caveat.
> OKRs turn measures into something like a sport
No, I don't think that's true. People might do that, but they also do that to things that aren't OKRs. It's great to critique OKRs, but not by comparing them to a hypothetical perfect world.