> It seems a bit entitled behaviour for someone to feel like Apple should be forced to bring iMessage to Android for any reason besides Apple's own choice, and that they know better than Apple on how to run Apple's business.

It is simultaneously possible for it to appear entitled, while also recognizing how extremely restrictive, anti consumer and anti competition Apple is. And in this fight of a trillion dollar company vs something a little bigger than a startup, it's fun to root for the small guys who are hitting back at that restrictedness, sometimes even successfully.