Imagine if you had to pull out your credit card every time you wanted to charge your phone at night. This is how most EV drivers charge, so the paradigm for charging an EV is totally different than filling up at a pump.
I got frustrated with dealing with all these charger manufacturer's lousy apps, and that's what led Starlight to focus on building a seamless plug-and-charge experience. No apps required, just plug it in and go.