It'd be interesting to do a comparison. But to your point, I don't think people use it as much for productivity gains as just the fun of it.
There are many syntax-aware vim verbs (ci[ or ci” for example) that save a lot of time and let me get back faster to thinking about the what and not the how. Too much time on the how and my ADD kicks in, sure as someone walking into my office and trying to talk to me.